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But basically, I think a tone of voice document is really important. So everything from if we were a celebrity who would we sound like at McDonald's the kind of the tone of voice was three parts you know, the best of these three. So you know, similar trends there, if you can build up that personality is that's the kind of thing that they might say that's a really good kind of litmus test to begin with. Then also think about certain words, phrases, even emojis or not that you would use. And then also, if I had a visual I would show you you can almost get like these barometers how serious versus like wacky do we want to be? But I think those days are slightly gone now of being rude to customers.
If anybody hasn't seen that, or you know, people asking to be roasted, they do it, they own it. But I think I wouldn't recommend brands try and do that. I think there's just too much that could go wrong. It's Wendy's thing, punch upwards, not downwards.
So you know, I've been tempted where I've done in the past to be fair, but many years ago, where you know, a customer was rude. But I think these days, you don't know what people are dealing with, or what's going on in their lives. It's something that I did agree with, at best, you're going to go viral for being rude to somebody. And that's just not something I think we should be encouraging at all. And actually what I found in many of the jobs, I'm not going to name names, but in many of the industries or the roles I've been in all competitors are not great. So you can see how well it's working for them and really look at the numbers just because something's got like 100 likes as an example.
Where's if they've got 50, then obviously, it's amazing. So really, really look at that, but also look at kind of best in class examples from outside of your industry as well. I would strongly recommend people check out the Twitter, twitter accounts, I think it's the best account for a brand on Twitter. McDonald's USA does an amazing job on Twitter and all channels, GymShark fantastic.
Innocent, of course, we always talk about Innocent in every podcast or talk that we do. And same, we're gonna say it's Paddy Power, and Peloton as well. So if you check out those sorts of things, that's got nothing to do with Future Learn, or McDonald's, a lot of those, but look at what they're doing. And you get a really good sense of what good tone is and what people are engaging with. And then the last thing that I promise I'll stop is, think about which channel it's going to go on, and what the kind of conversation is on there. For the most part, things are similar, but there are subtle nuances that just don't work on certain channels.
And if you can tweak content accordingly, that massively helps. So just as an example, we had something talking about listening to a friend can be really good for both your mental health and theirs. Whereas on LinkedIn, you might change it to listening to a colleague, I mean, that's a really simple example. But the more you can do that sort of thing, the better. So two parts of this, so it's never just a Yeah, especially. LinkedIn is also very good with reach, because the last stuff I read is that about 98% of people on LinkedIn, don't actually ever post on LinkedIn.
So it's a real like, I know we're not guilty of that, a lot of people don't. And so there's simply not enough content on there. So they have to show more content that they've got to more people, otherwise, you're not going to stay on there. So I think those two Yes, there is still a chance for good organic reach, unfortunately, for the likes of Facebook and Instagram, and just the way that Twitter is built, organic reach is very hard to consistently achieve.
I'm not saying it's impossible, of course, we've all seen things go viral, but to consistently do it is very difficult. And again, this comes back to justifying your role in a business saying, you know, we're churning out content every day 2% engagement rate, we reach 5000 people, what is that really doing? And if you put a bit of money behind it, could you be achieving so much more.
Because when you're serving 3.5 million customers a day, you need everything to be going viral, because otherwise, it's really not worth it, you know, we would do a post about McFlurry, it would do nicely. And you know, anybody would be pleased from an organic reach perspective with that. But if everybody who saw it bought the products, it wouldn't even make a blip on the sales charts. When you're dealing with a big brand, you have to be dealing with big numbers. And I guess now with Future Learn, you know, we look at the post, and yes, we've got some that have done, you know, hundreds of 1000s of views or whatever that might be, but we've got 18 million customers.
But I would say that we also have a dedicated paid strategy all about, you know, bringing in new customers, or you know, getting people to upgrade, etc. And overnight with that you can reach a million people, no matter what you're posting. Should you not consider how you can get the two working a bit closer together? And maybe it is the case of you know, your organic posts, you've got one that did really well. You don't have to necessarily promote every single one. We think it's got appeal beyond just our hardcore audience let's promote it and then just getting a bit more value out of it.
And you're making a better use of what you're putting your time and effort into. But if you are a serious brand looking to grow your business and get new customers and millions of customers, then yeah, I do genuinely believe that paid is necessary, I'm afraid. After the initial screening process with our recruiting team and the hiring manager, we'll invite you to 2-3 interviews with other members of the engineering team, including your potential peers and senior management. This is an opportunity to get to know each other and identify if the role is aligned with your skillset and career goals. Typically, candidates we move forward with understand their career goals and have spent a few minutes reviewing our products and the caliber of our team on LinkedIn to get a sense of who we are and what we do.
Sometimes they'll be talking about your brands, a lot of times they won't. So I think that's the gold standard that we're all trying to get from social media. If you just want to talk at people, then yeah, by press ads, get a billboard or just run paid ads, or just say, you know, here it is kind of buy it. And I think there's still, this is the thing, like I'm sure CEOs listening to this will be like, well, that's what I'm interested in, I'm not interested in having a conversation, I'm interested selling products.
But with social, that's not really what it's about. So generally speaking, you want to do about 80% of the jabs, the fun, interesting, remarkable, conversation starting content, and then about 20% your right hook, which is come in and buy this thing now. Because you know, you've built up this understanding of who we are as a brand and what we're about.
And now we're really excited to tell you about this thing. And I think the more interesting ways that you can do that, the better. You know, it doesn't always just have to be a picture of a hamburger.
You know, we did content around spicy nuggets where we pretended that it was like a fashion drop. You know, we had models like wearing spicy nuggets clothing, which you could win, but you know, that's generating conversation around spicy nuggets. Don't get me wrong though, we still had further down the funnel, literally a picture of a nugget in someone's hand kinda saying, like, come in and buy this now. And if it's not adding value, you ideally want to get rid of it, look at what your content pillars are, look at what your strategy is test, test loads, look at the analytics to see what's working. And ideally, you should get to a point where instead of posting five times a day, or whatever it is, you can actually post a few times a week knowing that each time is going to be gold. When you are working for a big brands, like McDonald's, even your worst performing posts will still be seen by hundreds of 1000s of people.
And there's a lot of times where whether you want to or not, you are just telling people things, you know, and that's not best practice, when it comes to social, just buy this product now. So in many ways, you're actually creating more content, and it really becomes a part of your like day to day and how can you document as much of what you're doing as possible. And actually a lot of the tactics that we were using before simply don't work. So yeah, there's been a bit of relearning and think people listening, if they are working small brands, you've got my utmost respect, I never realised it was going to be like this until I until I left the golden arches. We are seeking a Technical Writer to join our community team who can obtain a deep understanding of our products and services and translate them into simple, polished, and engaging content. As an ideal candidate, you have proven experience in a highly technical field, such as software development, computer science, or engineering.
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I.e if current month is august and we need display records of august month on out admin dashboard. As a freelance developer, you can become a part of an ever-expanding community of experts in over 120 countries, working remotely on projects that meet your career ambitions. Alex Leeds previously led data science and business strategy teams at Squarespace.
He has been Director of Data Science for a consumer finance startup (1/0 Capital), he was a Data Scientist in Residence at IDEO, and he co-founded acompany called Ufora that provided tools for machine learning on AWS . Alex ran NYC Data Wranglers and the Village Tech Breakfast for many years and enjoys contributing to the NYC tech community. He has a PhD from Wharton Business School where he studied statistics and applied economics. Trial projects are typically hours of practical work, and give us an opportunity to get to know each other prior to pursuing a full time offer. It's also a chance for candidates to get to know the Ghost team and make sure that it's a good fit for them.\n\nWomen and minorities of any description are especially encouraged to apply. Essentially what I'm trying to do is group an activity feed by days with infinite 2 months ago all the posts , but I would still need to use groupby created at, I think.
It can tinker with your local/remote/docker Laravel projects. Inspired by Tinkerwell I can give a count of how many posts total are in the found set. In this article we will learn about some of the frequently asked Php programming questions in technical like "laravel eloquent get 3 months" Code Answer. When creating scripts and web applications, error handling is an important part.
If your code lacks error checking code, your program may look very unprofessional and you may be open to security risks. An error message with filename, line number and a message describing the error is sent to the browser. This tutorial contains some of the most common error checking methods in PHP. Below are some solution about "laravel eloquent get 3 months" Code Answer.